5 Simple Steps to Effective Social Marketing Social media is here to stay. As an entrepreneur or small business owner if you don’t use it to grow your business you miss out. 73 percent of Americans had a social media profile, which represented a six percent growth rate compared to last year according to Statistics. Numbers do not lie. Social media is a way of life worldwide.
As an entrepreneur or small business owner if you do not use social media online to grow your business you are missing out. By 2021, the number of people on social media worldwide will be estimated of billions, according to E-marketer.
Below I have written my simple 5 step process to create a social media marketing strategy.
1.Find your goals.
Every company should have a job. Your company activity must have a mission statement. There should be a goal for every machine. What is the best or final result you want to achieve? You may want to be famous online, you may want to get talking gigs, you may want to promote a book or training program or you may just want more clients. Anything you have to write down your goals and the idea behind them. Understanding where you want to go and how you will get there will help you build the best plan and route you need to take.
2.Get Product Clarity.
Be specific about your product before you put it there. Answer these three important questions. What are you doing? Who are you helping? Once you are clear about the answers to these questions, you can post this on social media or in front of anyone. You need to be able to say clearly and directly in one sentence what you are talking about and to describe your business model in a logical way.
3.Master of Arts Pull Marketing.
Drag marketing is about attracting customers. When you create key messages with strong call-to-action statements, you set the stage for people in your target audience to qualify and respond, “me too” or “I need that” or “where can I learn more?” Your goal is to have the best of both worlds. They need to be able to see that your company is delivering exactly what they were looking for.
Social platforms are a great tool for using pull-out marketing strategies. Whether you do ads or do a poll, survey, or contest you can find targeted leads using social media and messaging advertising. The key is to create messages that will be answered by your target market.
4.Connect and build relationships.
To sell anything to anyone you need a trustworthy relationship. This idea carries the truth online too. You have to really connect, chat and interact with people on social media before they can trust you. One of the best ways to engage with people is to use groups within social networking sites such as Facebook, Google+ and LinkedIn. In this group you can chat and have electronic conversations with people and show off your skills. On social networking sites like Instagram and Pinterest, you should use hashtags
Wherever you are on the platform, be sure to show something different about yourself. You should be able to clearly define your unique marketing proposal. When people do not understand what is different about you, they reduce your product or service to a price.
In all social media, there is an opportunity to provide feedback by sharing, commenting or clicking a button to like this message. If you appear on that person’s contact page, they will definitely see you soon.
5.Manage your content marketing plan,calendar and ideas
With the help of social media, it can be bigger at times. This is the reason for the need for an action plan, social media, and content marketing calendar. How do you get involved in the social network, in the overall marketing strategy? You need to understand that marketing develops better when you have several strategies that complement each other and work together.
The main reason you need to make an action plan depends on what your ideal customers are looking for you on the internet. For example: you are a healthy lifestyle coach specializing in nutrition and training people in what to lose weight without being overweight-and you will have a good relationship with food. Your potential customers search the Internet for keywords such as lose weight, healthy eating, life coach, nutrition, and good mood. As an entrepreneur, there should be people in space when they are looking for a solution to their problem.
Every lever that you have, so, people who are looking for answers to specific problems. You will need to create a message for people, if your goal was. Social networks give you a unique opportunity to frequently communicate with your target audience on a variety of topics.
As you can see, using social media as a business development tool requires you to return to the basics and concepts of marketing, strategy, and marketing. When you are done with each of the steps listed above, you will have a better understanding of how to integrate into social media for business development.
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