SEO Basics for Websites
SEO Basics for Websites. Imagine that your website is one of your main channels for gaining new leads.
It would be fantastic to get your website to reach your target audience and turn every visitor into a potential customer, don’t you agree?
But for this to happen, your site has to be in the first results presented by Google when internet users do searches.
Were you discouraged because this scenario is far from your reality? Do not stay! Apply the basics of SEO for websites that we leave you here and get a much more effective online presence.
But what is SEO for websites anyway?
SEO is the acronym for Search Engine Optimization, which in Portuguese means Search Engine Optimization.
In a simple and summarized way, we can say that SEO for websites consists of a set of techniques that must be applied so that a website can reach the first places of organic results – that is, not paid – presented by search engines when searches are made.
And why be at the top of Google?
Because the first results presented are the ones that receive the highest number of clicks, that is, the highest number of visitors.
Obviously, the more traffic a website has, the more potential customers get to know about your products or services and the greater your chances of getting new business.
That said, it seems like it’s something simple and quick to achieve, right?
Not really! Website SEO is a winning but complex strategy that takes time and hard work.
Still, there are basic techniques that exponentially increase the performance of your website.
Basic website optimization tips
SEO is divided into two types: On-page SEO and Off-page SEO.
And what do this on-page and off-page mean?
Simple, On-page SEO corresponds to the techniques applied on the website itself, whether in terms of design or content, and Off-page refers to actions outside the website.
In this article, I will leave some On-page SEO tips and I will cover the Off-page ones later.
While technically not an SEO tip, it is one of the most important issues to address.
Don’t want to put all your products or services on one page. This will only confuse your visitors and take away your credibility with search engines.
Invest in a page dedicated to each product or service in order to provide as much information as possible.
The Meta Description is the phrase that appears below the link to the site on the results pages. It is essential to convey the subject that the page addresses.
Important tips for getting a good meta description:
• Use a maximum of 150 characters;
• Use the keyword only once;
• Use your creativity and try to make it attractive to the point of making the internet user click;
• Do not use the first paragraph of the page as a meta description.
Use the URL to identify the topic of the page or article.
When setting the URL, remember:
• Always use the keyword;
• Separate words with hyphens and never use numbers, special characters or capital letters.;
• Create a short, objective URL that identifies the theme of the page.
4.Title of Pages
Each page on your website or blog must have a main title that indicates the subject it addresses and includes the keyword you want to leverage on that page or article.
For your title to be effective, it must follow the following rules:
• The title must be between 55 and 70 characters long;
• The keyword should be placed as early as possible;
• It should be appealing and objective in relation to the topic.
Heading tags, which, in a simplified way, correspond to the titles and subtitles of a book, are fundamental.
They allow you to organize the content according to its importance and, in this way, help to clarify the content for both search engines and visitors.
There are some guidelines that you must follow, namely:
• Use the keyword in the H1, H2 and H3 tags, being careful not to over do it;
• Use an H1 tag for the title of the page or article;
• Use the H2, H3, H4, H5 and H6 tags to define the importance of the different content blocks and to make breaks that make it easier to read.
Optimizing images is essential for search engines to understand and value them. As such, never forget to:
Use the keyword in the title and description of each image. No more images with extraordinary names like 1, 2 or 3
Use properly sized and web-optimized images. Keep in mind that images that are too heavy make pages load slower, hurting Google’s evaluation and causing visitors to get tired of waiting. You don’t want your visitors to go to your competitors’ sites, do you?
I hope you enjoyed these basic SEO tips for websites and that they help you to make your websites even better. If you have any doubts, contact us and we will be happy to clarify them.