Keyword Secrets For User Friendly Search Engines
Keyword research often starts with a seed list – a quick brainstorm of keywords that might be important. The better your keyword seed list, the greater your opportunity to generate a comprehensive keyword portfolio. Aaron Wall, author of SEOBook.com shares his secrets for generating a fantastic seed list every time.
- 1 Key points
- 2 Here are the general steps in keyword research:
- 3 1.Junk mail
- 4 2.Television programs
- 5 3.News articles
- 6 4.News tracking
- 7 5.Blogs and Buzz
- 8 6.What’s hot right now?
- 9 7.Hot commercial keywords
- 10 8.Question answering services
- 11 9.Directory link structures
- 12 10.Other fun keyword tools Visualise it
Keyword research starts with a seed list. The better your seed list, the better will be the results of your keyword research. There are numerous sources of keyword inspiration both online and offline. Use them to build a good seed list before you start. Once you've got your seed list, follow a clear methodology to get detailed keyword research from Wordtracker. That way you'll build a keyword portfolio that will keep you ahead of your competition.
The course of keyword research generally gets going with a seed list – words that send you down fascinating ways and trigger further examination. The better your seed list, the better your ability to generate a comprehensive keyword portfolio.
Here are the general steps in keyword research:
- Create a seed list.
- Use Wordtracker to find the most popular terms in your seed list and reject low volume keywords.
- Dig deeper into the long tail – e.g. chocolate, chocolate gifts, corporate chocolate gifts.
- Broaden your search to related terms and dig deep again.
- Organize and prioritize what you find. But many people give scant attention to developing a really great seed list. If you just do the obvious, you’ll end up with pretty obvious results – just like everyone else. To get outstanding results from your keyword research, you’ve got to apply creativity and hard work to the very first step, generating your keyword seed list. Aaron Wall, author of SEOBook.com is a prolific writer on all things SEO. In this article he shares his top 10 secrets for generating a fantastic seed list every time
To sell something, your advertising offline or online must relate to things that people understand – you have to know and use the words that people are familiar with.
So the junk mail that drops through your letterbox is a rich source of the words that people use – in other words, keywords.
I recently picked up a credit card application envelope and wondered about the words they used.
Take some of those words, search on Wordtracker and you’ll trigger lots of keyword phrases. Here’s a sample of related keywords from hundreds on the envelope:
Credit Card Keyword List
Once I opened the envelope there were thousands of additional keywords to be discovered. The fake credit card had the words instant, platinum, and points on it. In some spots they went out of their way to even put the keyword ideas in a bulleted list!
So scan your junk mail, subscribe to direct mail marketing, catalogs, and magazines that target your industry or consumer base.
Some of the most popular online keywords come from popular cultural experiences. Anything that makes the Oprah Winfrey show is going to get serious search traffic and reality TV is amazingly popular. The Yahoo! Buzz Index tracks popular search queries, and has a category devoted just to American Idol.
Few things make news because public relations firms have pitched them,
But those that are outside public relations pitches are usually those of significant public interest.
I was recently interviewed by Forbes about Google’s Supplemental Index.
When I checked my server logs I found that hundreds of people searched for related keywords to find my site.
Now that the issue made Forbes there will be even more people talking about it and even more search volume. Headlines, sub headings, and key points in news articles are great keyword sources.
There are a near infinite number of ways to track news online.
* Many top news sources, like the Wall Street Journal, provide email updates of key stories. * Google allows you to subscribe to keyword based news search results and blog search results. Their news product also lets you search archived news to view old news stories, and recommends new stories to you. * Google mixes popular news articles in their organic search results for broad related keywords. * Social news sites and social bookmarking sites like Digg and Del.icio.us surface new and interesting stories. You can also search their archives to find information that was bookmarked in the past. * Topix.net aggregates news from a variety of sources and makes it searchable by location, source, or keyword.
5.Blogs and Buzz
Individual blogs are stealing market share from larger news outlets.
* You can subscribe via RSS to popular or trustworthy related or competing editorial channels. Some ideas become important, viral, and newsworthy because a well read person talked about them. * Some services like Techmeme automatically track current popular stories. * Technorati shows what bloggers are searching for.
6.What’s hot right now?
Most major search engines give searchers a glimpse into what is popular. Yahoo offers their Buzz Index, Google provides their Zeitgeist, and AOL offers Hot Searches.
Google also offers Google Trends, which estimates seasonal search volumes and allows you to filter by Geographic regions.
7.Hot commercial keywords
Amazon allows you to search through their current best sellers by category, and eBay offers a paid Marketplace Research service which allows you to see what items are frequently searched for on eBay, and at what price points the related auctions closed at. Amazon customers review products and eBay also offers a reviews section. Reading through their guides and reviews can help you uncover patterns to how people compare and classify things.
8.Question answering services
Many search engines and other large internet companies offer question answering services. You can search through sites like Yahoo! Answers to see what types of questions consumers in your marketplace have. Start with broad keywords and they will lead you to more specific keywords.
Most topics also have related community forums where people ask questions and keep up with industry related news. You can search through Google Groups, use BoardTracker to search through forums, or use your favorite general search engine to search for keyword + forums.
If you know a particular page or section of your site is doing well but do not know how to expand on the topic leverage someone else’s research. Look at the internal link structure and page content of competing sites, the structure of major directories like the Yahoo! Directory, DMOZ, or Business.com, and the table of contents of related books.
10.Other fun keyword tools Visualise it
Quintura and Visuwords create graphical representations of related keywords. Competitive Keywords: KeyCompete lets you view what keywords competing sites are bidding on.
Spyfu shows keywords they are bidding on and organic search rankings.
Also, check out SEODigger.com Read Ad Copy Read the ad copy of competing sites and read the ad copy of the ads that Google AdSense would target to your page. Related Searches: Many search engines and meta search engines show related keyword clusters. Google Suggest auto completes searches based on popular related searches.
so Google provides a set tool to help you come up with keyword sets, and Microsoft provides a search funnel tool,
Which shows the keywords that were searched before or after a particular keyword.
And don’t forget your analytics and server logs.
If you already rank for something then search engines already trust your market position for that keyword. Use keyword research to expand the areas where you are already trusted. Hope this Blog Keyword Secrets For User Friendly Search Engines will be helpful for you.