What is Inbound Marketing? and its 5 important pillars
Inbound Marketing and its 5 important pillars.Inbound marketing is a marketing method for businesses that focuses on creating specific and quality content, aiming to drive customers to your product or service in a natural and non-offending manner.
pillars of inbound marketing
The inbound marketing process operates on four pillars (Attract, Convert, Close, Delight) from customer acquisition to post-sales, creating relationships and engagement between the brand and the customer.
Each stage of the inbound marketing process deals with online tools and techniques that effectively serve each of the objectives set in action, bearing in mind that inbound marketing can be used in a variety of situations, including That only in sales functions.
Inbound Marketing Process Steps
Let’s get to know each step of the inbound marketing process and about you and your personality:
create attractive website
When companies look for a professional to build their website, they don’t even imagine the power they have, and most of the times they use this very powerful tool just for the record. In inbound marketing, building a website/blog is paramount, as it is one of the main attraction tools, one of the main gateways for your visitors.
The first step in inbound marketing is “attracting,” because instead of investing time and money in searching for people who are potentially interested in your company’s offering, your company will invest in tasks that attract many people, which are Of your own volition, genuinely interested in what you are offering. The result is an audience that is highly selective and likely to actually consume what they are offering. The main feature of this phase is to attract visitors through blogs, SEO, sponsored links, social networks to convert them into leads, a topic we will cover in the next step.
prompt to convert
The second phase complements the second phase as we will work so that our visitors become leads (potential customers) and thus motivate them to do what we require of that visitor. In our environment we call this action conversion, that is, we are referring to the action of a user filling out a contact form, participating in a survey or even getting directly contacted in exchange for a reward or profit.
As I always say in my articles, having a site that does not generate sales or satisfactory results is not good for too much, your site/blog needs to deliver results worth the investment made and to do inbound marketing. That’s why the power. There are many ways and elements that help us convert visitors into leads, such as creating landing pages, forms, contacts and calls-to-actions, creating videos each of which can be used for different purposes.
close the sale
We know that depending on what you are offering, closing a sale is and always will be a challenge and according to Chet Holmes’ pyramid, only 3% of your potential market is in the buy decision stage.
This means that within a leads basis, we can consider that only this part is able to purchase your product or service. It is at this point that this phase of inbound marketing should focus on maintaining a relationship with your leads, from producing content to helping them solve their problems, with you always as the solution. Must use the products or services offered.
We must consider that this relevant content can also attract new leads out of need of other people.
This is why inbound marketing is so much more than a combination of techniques and tools, but a business opportunity machine where the heart is content production, because at any given time you can attract, convert, close/related and charm through a single post. your website/blog.
Some of the actions and tools used in this phase are: email marketing, lead nurturing, offline servicing, marketing automation and CRM always keeping in mind the established strategy.
production of relevant content
Now with this brief summary about inbound marketing, we assume that you already understand what this process can do for your business and that the basis of inbound marketing is the production of relevant content.
But it doesn’t stop here, the add-on phase is paramount, as anyone who has never lost a customer due to lack of attention and maintenance, and it’s not just because you’ve already won such a customer. No longer needing to care, many lose customers because of it, and one is told that it is cheaper to keep their customers than to get new ones.
It is necessary to captivate, keep them always satisfied and happy, because through enchantment, new threads will always come and in this way you will maintain this virtuous cycle and get great benefits.
I could talk more about inbound marketing and how much it can help take your business to the next level, but the purpose of this post is not to talk about all the subject matter (as it would be too difficult). , but the light of how much is a campaign to bring it out. Inbound marketing can make your brand or product known and continuously increase the profits of your business.
We also know that while reading this post, you agreed with what I said and you might be wondering “How can I implement inbound marketing in my business?” And we will contact you, contact us, schedule a presentation, we will be happy to help you, putting all our knowledge and expertise at your disposal. Click the button below and contact us.